Partnerships between prediction market platforms and media outlets are intensifying, with Kalshi and Polymarket ramping up activity ahead of the midterm elections.
Source：
www.bloomberg.com
According to Bloomberg, as the U.S. midterm elections approach, prediction markets are becoming a growing revenue stream for media companies. News organizations such as CNN, CBS News, Dow Jones, and CNBC have entered into commercial partnerships with prediction market operators like Kalshi and Polymarket to supplement traditional news coverage. Some outlets have already begun citing market trading data in their reporting, displaying win probability forecasts for the control of the House of Representatives and the highly competitive Texas Senate race.
