Avenir Group is a pioneering institutional family office and investment management group, focused on investing in emerging technologies through financial technology innovation. With a global presence across the United States, the United Kingdom, Japan, Singapore, and Hong Kong, Avenir Group engages in multi-asset, multi-strategy investments across traditional financial and digital asset sectors. Avenir operates through four core brands, each dedicated to a specialized area of expertise. Avenir CRYPTO: An industry-leading institutional crypto investment platform, focused on innovative crypto asset management and advanced trading strategies. Avenir CAPITAL: A global multi-asset investment platform dedicated to achieving sustainable growth through a risk-balanced multi-strategy system. Avenir INNOVATION: A capital pioneer focused on future technology and artificial intelligence (AI), committed to empowering visionary technological development through investment. Avenir FOUNDATION: A family charitable foundation founded by Mr. Li Lin, promoting technological innovation and social development through educational empowerment globally.
Odaily News New Fire Technology (1611.HK) announced on April 22 that it will acquire the investment team and trading system of Li Lin's family office, Avenir Group, for $1.6 million. Following the acquisition, New Fire Technology plans to launch a Bitcoin-denominated asset management service named Alpha BTC, aiming to attract investments exceeding 10,000 Bitcoins within a year, valued at approximately $760 million. The strategy will generate returns through derivative trading such as options, using Bitcoin or the IBIT ETF as underlying assets. Target clients include crypto-native investors and local Hong Kong enterprises. As of the end of 2025, Avenir Group held 18.3 million shares of BlackRock iShares Bitcoin Trust, valued at $908 million.
According to Bloomberg, approximately 20 traders and their trading system from Avenir Group—a single-family office owned by cryptocurrency billionaire Li Lin—will be fully integrated into Hong Kong-listed wealth management firm Bitfire Group Holdings Ltd. Li Lin holds roughly 30% of Bitfire’s shares. Bitfire CEO Livio Weng stated that this acquisition aims to leverage the team’s expertise to further expand its private banking client base.