Goldman Sachs: Apple iPhone 18 Pro Price Increases by $100, Offset by Up to $1,200 in Carrier Subsidies

According to Chaoshi Research, Goldman Sachs' September 9 research report indicated that Apple has released the iPhone Duo, iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4, and AirPods 5. The iPhone Duo starts at $1,999, while the starting prices for the iPhone 18 Pro and Pro Max have been raised by $100 each to $1,199 and $1,299, respectively. AT&T and T-Mobile are offering trade-in subsidies of up to $1,200, reducing the actual out-of-pocket price for the iPhone 18 Pro to zero under eligible plans.