JPMorgan is expanding its digital assets team in the retail banking division.

According to NADA News, JPMorgan Chase is expanding its specialized team responsible for crypto assets and blockchain business within its retail banking division, Chase, which serves individual consumers and small- to medium-sized enterprises. Previously, the bank’s blockchain-related services were mainly aimed at corporate and institutional investors. This expansion demonstrates that it is building the institutional framework to integrate digital assets into the personal finance sector. According to recruitment information, the new team will be responsible for formulating digital asset strategies, partnering with crypto asset companies, and developing and launching new products. Commercialization strategies will include not only independent R&D but also external collaborations or acquisitions.