Morgan Stanley: Foldable iPhone Expected to Contribute $14 Billion, Pro Models Price Increase Over $200

According to Chaoxiang Research, a Morgan Stanley research report dated September 1, 2026 states that Apple will release its first foldable iPhone on September 9. Initial production volume is set at 7 to 8 million units for the second half of 2026, with the first product cycle potentially reaching 20 million units and contributing approximately $14 billion in revenue solely from the December quarter. The foldable model is expected to carry a starting price of $2,399 (512GB), with every 1% increase in foldable shipment share projected to raise the iPhone average selling price by roughly 1.5 percentage points. The Pro series will experience the steepest price increases: the 256GB iPhone 18 Pro will start at $1,299, an increase of $200 (18%) from the previous generation, while the 256GB Pro Max will start at $1,399, up 17%. It marks the first-time adoption of the 2nm A20 Pro chipset. Leveraging TSMC's 2nm process, which delivers a 10% to 15% performance gain at equivalent power consumption, it supports enhanced on-device AI capabilities and justifies the premium pricing.