Eight Chinese government departments, including the People’s Bank of China, jointly issued the “Administrative Measures for Online Marketing of Financial Products,” explicitly prohibiting online marketing of illegal financial activities such as virtual cu

The People’s Bank of China, the Ministry of Industry and Information Technology, the State Administration for Market Regulation, the National Financial Regulatory Administration, the China Securities Regulatory Commission, the China National Intellectual Property Administration, the Cyberspace Administration of China, and the State Administration of Foreign Exchange jointly issued the “Measures for the Online Marketing of Financial Products,” which will take effect on September 30, 2026. The Measures clarify that, except for financial institutions and third-party internet platforms lawfully entrusted by them, no other organizations or individuals may engage in online marketing of financial products; no institution or individual may provide online marketing services or facilitation for illegal financial activities, and explicitly include virtual currency issuance and trading, illegal foreign exchange margin trading, and other activities within the scope of illegal financial activities.