NBA superstar LeBron James has announced that he will partner with Polymarket.

NBA superstar LeBron James announced on X that he has visited the headquarters of prediction market platform Polymarket and is set to partner with the company, accompanying the post with the caption “Coming Soon” to hint at forthcoming details. In a video shared by James, he selected the “Sports” option among categories displayed by Polymarket, which included “Crypto,” “Sports,” “Economy,” “Culture,” “Weather,” and “Esports.” This choice suggests that subsequent collaborations may focus specifically on the sports domain. However, comments on the post indicate that some X users have discouraged the partnership. Numerous long-time supporters have even requested that James remove the content, arguing that it conflicts with the family-friendly public persona he has long maintained. Conversely, other fans have expressed their support for the venture.