Sarah Wolf, Head of Marketing for Coinbase Base, announced her departure to join Anthropic and lead marketing for its startup.
According to Sarah Wolf’s own post on X, her nearly five-year tenure at Coinbase is coming to an end. She joined Coinbase in 2023 as its first Builder Marketer and co-founded Base with Jesse Pollak, driving its growth into a leading global blockchain ecosystem with a builder community spanning over 52 countries. During her time at Coinbase, she led several landmark initiatives, including Onchain Summer—a collaboration with Adidas and Coca-Cola—integrating USDC payments into Shopify, and launching BaseCamp, the flagship builder summit.
After leaving Coinbase, Sarah Wolf will join Anthropic as Head of Startup Marketing, focusing on supporting the startup ecosystem building around Claude. She has invited founders and builders currently developing with Claude to reach out to her.
