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stablecoin issuer Tether has announced a $20 million strategic investment in the Latin American on-chain financial services platform Mercado Bitcoin to support its growth in asset tokenization, payments, credit, capital markets, and compliant digital financial services.Founded in 2013, Mercado Bitcoin has evolved from a digital asset trading platform into a comprehensive on-chain financial infrastructure platform, covering services such as trading, tokenized investment products, lending, stablecoin payments, banking infrastructure, and cross-border financial services. This funding will primarily be used to expand payment infrastructure, scale tokenized products for institutional and retail investors, develop credit businesses, advance on-chain capital market construction, seek strategic partnership opportunities, and drive international expansion.
According to Livecoins, a joint survey by Mercado Bitcoin and Opinion Box found that cryptocurrencies are now included in the investment portfolios of 16% of Brazilian investors, while another 56% of respondents—who have never invested in crypto assets—indicated they intend to enter this market in the future. The survey states that digital assets are viewed more as a tool for portfolio diversification rather than a replacement for traditional investments. Meanwhile, 61% of Brazilian respondents consider Bitcoin’s price declines as buying opportunities; this figure rises to 79% among investors who already hold crypto assets. However, market adoption still faces obstacles: 62% of respondents say they struggle to understand technical terminology in the crypto space, 76% find the market overly complex, and 55% cite platform regulation as the top factor when selecting a crypto investment platform.