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Rune on Pump.fun Launching MemeStocks: Industry Leaders Should Drive More Innovation Rather Than Continuously Copying Proven Models
Odaily News – Crypto trader Rune (@RuneCrypto_) posted on X, stating that Pump.fun holds over $2 billion in cash, with a valuation of approximately $4.4 billion, making it one of the most influential platforms in the Meme coin market this cycle. However, since launching the Bonding Curve model, its subsequent product expansion has largely been a response to market demand already validated by other teams.Rune cited examples, noting that after Axiom's rise, Pump acquired Padre and renamed it Terminal; after fomo emerged, Pump added social features to compete for KOLs; and now that products combining Meme coins with equity-related assets have appeared on BNB Chain, Robinhood, Stonks, and Base, Pump has launched a similar MemeStocks feature.Rune stated that this strategy is not entirely ineffective—for instance, Padre's market share rose from roughly 2% to 10% after its acquisition. However, as a leading platform with substantial capital and resources, Pump should focus more on creating unvalidated new products rather than continuously replicating existing models. Otherwise, it may weaken the incentive for smaller teams to pursue product innovation, ultimately slowing the industry's overall pace of development.
Financing debt rises to $1.53 trillion, U.S. investors increase leverage to chase highs
crypto KOL Phyrex posted on platform X, stating that U.S. investors are pursuing stock market highs with increasingly high leverage. As of June, the net credit balance of U.S. brokerage accounts fell by approximately $70 billion in a single month to a negative $1.061 trillion, hitting a record low. During the same period, margin debt increased by about $86 billion to $1.53 trillion, rising for the third consecutive month and setting a new record.Phyrex pointed out that the continuous deterioration of the net credit balance indicates that investors' cash buffers are shrinking, and their dependence on borrowing to maintain stock positions is increasing. Currently, leverage in the U.S. market is widespread across the entire brokerage system. During an uptrend, rising stock prices increase account net worth, which can further release margin capacity, creating mechanical buying pressure. However, once the market weakens, margin pressure may force investors to add cash or sell stocks, turning the leveraging capital that previously fueled the rally into mechanical selling pressure. Phyrex believes that the U.S. stock market is currently facing both high valuation and high leverage conditions. If the influx of new funds slows down, leveraged positions could further amplify market volatility.
海力士 ADR 引爆市场分歧，火币 HTX 将直播解析 AI 芯片投资新逻辑
据官方社媒消息，火币 HTX 将于今日 20:30 举办“AI 芯片信仰的第一次大考：海力士 ADR 三日游，从暴涨 13%到韩股熔断”主题直播。届时，MEJ 毛毛姐、77、真诚小道士、柒吻等加密 KOL 将受邀出席，围绕 SK 海力士 ADR 上市后股价剧烈波动、AI 芯片板块高估值逻辑是否迎来首次压力测试，以及 AI 算力产业链未来投资机会展开深度探讨，并结合全球科技股走势与加密市场资金轮动趋势，为投资者解析 AI 叙事下一阶段的交易主线。
Meta (META): Multiple KOLs Bullish, $1.7 Trillion Market Cap Possibly Undervalued
According to monitoring by the BlockFlow KOL Opinion Aggregation Platform, Meta Platforms (META) is currently priced at $669.21. Multiple KOLs are unanimously bullish, believing that given its massive user base across multiple platforms and AI infrastructure build-out, the $1.7 trillion valuation is cheap.
Phyrex Breaks Down Bitget rToken: Core Value Lies in Asset Composability, Breaking RWA Liquidity Silos
Crypto KOL Phyrex published a systematic analysis of rToken issued by Reality under Bitget, arguing that rToken should not be merely understood as "tokenized stocks." Its core value lies in achieving asset composability upon integration with a unified account, breaking the limitations of RWA liquidity silos. Phyrex provided an in-depth breakdown of three directly implementable trading strategies: amplifying US stock directional exposure, Delta Neutral arbitrage, and staking-borrowing loops. For institutions, the core value of rToken lies in three major mechanisms: direct order connection to the US stock order book to eliminate de-pegging risk, UTA unified account cross-margining to improve asset efficiency, and weekend collateral valuation pegged to Friday's closing price to ensure controllable risk. This ultimately enables managing Crypto, stock tokens, and derivative positions within a single account, reducing costs associated with multi-platform rebalancing and fund transfers.
Crypto KOL Ansem's ANSEM holdings valued at over $200 million
According to monitoring by on-chain analyst Onchain Lens (@OnchainLens), as the price of ANSEM continues to rise, its market cap has surpassed $350 million. Meanwhile, the ANSEM assets held by crypto KOL Ansem are currently valued at over $204 million.
September Policy Expectations Shift Again as Huobi HTX Livestream Focuses on BTC's Critical $80,000 Battle
According to official social media channels, Huobi HTX will host a live broadcast today at 20:00 titled “ADP Surprise, Non-Farm Payrolls Counter Expectations, September Rate Hike Hinges Solely on CPI: $80K Level for $BTC, a Bull Fortress or a Trap?” At the event, crypto KOLs including DaDa, Zhenrong Shuo, Crypto Big Brother, and Grace will join the livestream studio to discuss the latest US employment data, CPI trends, and the Federal Reserve’s September policy expectations. Integrating current market liquidity and capital sentiment, they will analyze the bull-bear dynamics around the $80,000 threshold for BTC and assess subsequent market opportunities.
0xSun Analyzes the JINQIAN/FAMI Case: On-Chain Meme Coins Drive Up Underlying Stock, Entire Logic Questionable
Crypto KOL 0xSun released an analysis of the JINQIAN/FAMI event that unfolded tonight. An unidentified project team issued the FAMI token on-chain (without compliance backing and with the liquidity pool not locked) and paired it with the meme coin JINQIAN. Since the underlying stock itself carries an extremely low market capitalization, on-chain sentiment triggered a frantic buying spree among retail investors for JINQIAN, which drove up the price of FAMI in the pool. Some retail investors even purchased the underlying stock directly, causing its share price to rally accordingly. 0xSun pointed out that this incident closely mirrors the early Base chain meme coin Bald—both featured unlocked liquidity pools and were entirely devoid of deterministic logic throughout the process. Yet, the final outcome heavily aligned with the ideal trajectory of an "on-chain coin-stock short squeeze," making it a textbook case of "a completely flawed process yielding a perfectly correct result." He warned investors that the certainty surrounding such projects is exceptionally low. Participants must independently weigh the trade-off between "upside potential × probability of good faith" and "total loss × probability of malice," as there is absolutely no 100% certainty guaranteed behind any excess returns.
Ansem: Institutional Funds Turn Bullish, Crypto Market May Have Conditions for a Bottom Formation
According to Odaily, renowned crypto KOL Ansem stated that institutional funds are turning bullish on the market. For example, billionaire Stanley Druckenmiller has bought HYPE, Robinhood has launched its own L2, and hedge fund giant Paul Tudor Jones has increased his Bitcoin holdings. Meanwhile, the crypto regulatory environment has improved significantly, but crypto-native investors remain broadly extremely pessimistic. Ansem believes that the coexistence of institutional bullishness, regulatory improvement, and extreme pessimism within the market constitutes the typical conditions for a market bottom formation.
Macro Shocks Impact Crypto Market, Huobi HTX to Live Stream Analysis of BTC Future Trends
According to the official announcement, Huobi HTX will host a themed live stream today at 20:00 titled "Ceasefire Ends, Oil Price Surges Past 75, STRATEGY Sells Coins at Loss for First Time: Can BTC's Macro Narrative Still Hold?" During the event, crypto KOLs such as HuaBai Blockchain, Sincere Little Taoist, Crypto.0824, and OxPink will gather in the live stream room to conduct in-depth discussions on recent market hotspots such as the fluctuating situation in the Middle East and the strong upward trend in international oil prices, and combine Federal Reserve policy expectations to analyze BTC's future trend as well as crypto asset allocation opportunities and risk management strategies, providing investors with multi-dimensional market observations and trading ideas.
Gate launches RLUSD, opening four major trading pairs with multiple incentive measures
crypto asset trading platform Gate has announced the listing of RLUSD, a U.S. dollar stablecoin launched by Ripple, at 17:00 (UTC+8) on June 15. Simultaneously, it will open the BTC/RLUSD, ETH/RLUSD, XRP/RLUSD, and RLUSD/USDT trading pairs. RLUSD is fully backed 1:1 by U.S. dollar deposits, short-term U.S. Treasury bonds, and other cash equivalents, with monthly reserve audit reports enhancing transparency and compliance. This stablecoin is specifically designed for payment use cases, aiming to meet the growing demand from users, developers, and institutions for transparent, interoperable stablecoins with real-world application capabilities.To support the listing, Gate has simultaneously launched a market incentive program totaling 750,000 RLUSD. This program includes measures such as CandyDrop trading incentives, VIP-exclusive airdrops, withdrawal fee reductions, and KOL promotions, all designed to drive genuine trading demand, improve market depth, and attract new user participation and market vitality. The listing of RLUSD combined with the concentrated release of incentive resources demonstrates Gate's strategic direction of continuously improving its stablecoin trading ecosystem and enhancing multi-asset liquidity and trading efficiency. Moving forward, Gate will expand its offerings with more high-quality assets and ecosystem partnerships, driving the continued evolution of digital asset market infrastructure.
Hong Kong Securities and Futures Commission (SFC): Virtual Asset Financial Influencers Are the New Business Norm; Discussions with Industry Underway on Potential Regulation
According to the Hong Kong Economic Journal, in response to concerns raised by Hong Kong Legislative Council members regarding potential regulatory gray areas involving financial KOLs (Key Opinion Leaders) in the virtual asset space, Mr. Yip Chi Hang, Executive Director of the Intermediaries Division at the Securities and Futures Commission (SFC) of Hong Kong, stated that financial KOLs represent a new business norm—not the traditional relationship between individuals and conventional securities firms, but rather the relationship between individuals and platforms. However, many such platforms are not based in Hong Kong, and their reach is borderless—making this a shared challenge for global regulators. The SFC has already begun closely engaging with the industry to understand the landscape and is actively discussing whether new regulatory considerations—including enhancements to licensing requirements and codes of conduct—are warranted.
Rune on Pump.fun Launching MemeStocks: Industry Leaders Should Drive More Innovation Rather Than Continuously Copying Proven Models
Odaily News – Crypto trader Rune (@RuneCrypto_) posted on X, stating that Pump.fun holds over $2 billion in cash, with a valuation of approximately $4.4 billion, making it one of the most influential platforms in the Meme coin market this cycle. However, since launching the Bonding Curve model, its subsequent product expansion has largely been a response to market demand already validated by other teams.Rune cited examples, noting that after Axiom's rise, Pump acquired Padre and renamed it Terminal; after fomo emerged, Pump added social features to compete for KOLs; and now that products combining Meme coins with equity-related assets have appeared on BNB Chain, Robinhood, Stonks, and Base, Pump has launched a similar MemeStocks feature.Rune stated that this strategy is not entirely ineffective—for instance, Padre's market share rose from roughly 2% to 10% after its acquisition. However, as a leading platform with substantial capital and resources, Pump should focus more on creating unvalidated new products rather than continuously replicating existing models. Otherwise, it may weaken the incentive for smaller teams to pursue product innovation, ultimately slowing the industry's overall pace of development.
Two newly created wallets claimed the LAPTOP airdrop and sold for a $600,000 profit.
加密 KOL Rune（@RuneCrypto_）发文表示，LAPTOP 空投领取过程中出现一组存在直接资金往来的新建钱包。新建钱包 0x8DA...A18d 免费领取 4276 枚 LAPTOP 后，将其出售并获得约 40 万美元。 随后，该钱包向另一新建钱包 0xc27...b591 转入 0.02 枚 ETH。后者同样免费领取 4276 枚 LAPTOP，并立即卖出；由于币价已较前一地址卖出时下跌，该笔交易仅获得约 20 万美元。Rune 形容，LAPTOP 的相关链上活动正「变得奇怪」，但未确认两个钱包是否由同一主体控制。
Ignas on Meme Coin Opportunities in the AI Era: LP Strategies May Be Disrupted, But Traders Are Hard to Replace
Odaily News: DeFi researcher Ignas stated on the X platform that when it comes to finding Meme coins in the AI era, the way of trading does not seem to have fundamentally changed. Taking Grok as an example, when asked to recommend Meme coins worth buying, it typically only provides token tickers based on historical data such as views, trading volume, and post counts on the X platform.Ignas believes that true Meme coin trading still requires human judgment as to whether a project has the potential to "break out" and gain mainstream attention, including market sentiment, community atmosphere, narrative appeal, and whether KOLs suddenly start shilling the coin. Compared to asking AI once a day what to buy, staying online 24/7 and capturing shifts in market sentiment still holds an advantage.However, Ignas pointed out that AI is completely reshaping liquidity provision (LP) strategies. He stated that his AI agents can automatically screen liquidity pools and analyze factors such as trading volume, fees, fee trends, liquidity depth, and appropriate price ranges. The relevant strategies are still being refined, but a methodology has already taken shape that can be continuously optimized and generate compounding effects.Ignas believes that if Meme coin trading and being "online 24/7" are not a good fit for you, then leveraging AI to learn and execute LP strategies might be a skill that is easier to master.
WEEX AI Trading Lounge to Debut at Coinfest Asia 2026 on August 20
Odaily News, August 12 — WEEX exchange announced that its WEEX AI Trading Lounge will be held on August 20-21 at Melasti Beach, Bali, Indonesia. As the official Silver Sponsor of Coinfest Asia 2026, WEEX will set up an exclusive Ocean Suite Lounge at the venue and host a two-day offline event centered around AI Trading. During the event, an all-day AI Quick Match and multiple Scheduled Tournaments will be available, allowing participants to experience WEEX AI Trading through a Demo Account. The Top 3 winners will be determined based on daily PNL rankings. The event will also provide opportunities for networking with traders, KOLs, Web3 founders, and industry peers. Registration is now open via Luma.
U.S. retail investors shift to large-scale selling of tech stocks, with net outflows of approximately $7 billion in a single week
Odaily News Crypto KOL Phyrex posted on X stating that the trading direction of U.S. retail investors has recently shown a significant shift. Data shows that last week, retail investors recorded net selling of stocks for four consecutive trading days, marking the longest continuous selling streak this year, with tech stocks experiencing the largest selling pressure, totaling approximately $7 billion in net outflows for the week. Two of the three historically largest single-day retail sell-offs of tech stocks occurred last week. The selling was mainly concentrated in the semiconductor and memory chip sectors, which had previously been the focus of retail capital inflows during May and June.Meanwhile, the asset size of U.S. tech-focused leveraged ETFs has decreased by approximately $50 billion from the June high, while leveraged ETFs in South Korea and Taiwan have fallen by more than half from their peaks. The SOXL, a 3x leveraged long semiconductor ETF, has dropped about 67% from its high, and trading volume for South Korea's Hynix 2x ETF has declined by over 90% from its peak.
$CASHCAT: KOL Consensus Bullish, Focus on Robinhood Ecosystem and Whale Accumulation
According to monitoring by the BlockFlow KOL opinion aggregation platform, the crypto token $CASHCAT has garnered consistent bullish sentiment over the past 24 hours, with core arguments focusing on three aspects: Hyperliquid short positions awaiting liquidation, Robinhood ecosystem support, and whale accumulation.
Long: Stock tokens are backed 1:1 by real stocks held on Robinhood, and the current discount stems from a USDC premium
in response to community skepticism, Arc ecosystem Launchpad Long posted on X platform stating that the stock tokens issued by Long are backed 1:1 by real stocks held on Robinhood. The relevant asset backing can be verified through on-chain bridge vaults, and 1:1 redemption is available between Robinhood Chain and Arc.It stated that Arc native USDC currently has approximately a 2x premium due to the cross-chain bridge not yet being open, causing stock tokens denominated in it to show prices lower than the underlying stock market prices. With the Arc public mainnet and native USDC cross-chain bridge opening on September 16, the premium is expected to gradually return to normal. At that time, Long also plans to provide deep liquidity for the CRCL/USDC trading pair, and launch a stock rewards model, Launchpad native USDC support, and more stock issuers.Previously—hilariously—Arc mainnet will launch on September 16. BonkGuy posted today stating that it has recently begun short-term positioning in Arc, having already purchased LONG, the native token of Arc's main Launchpad, as well as the top three Meme coins by market cap on the platform. Subsequently, crypto KOL 0xShawn stated that the long.supply platform is a platform that has rug permissions at any time.
Gate launches "FOMO Hunter" zone, enabling one-stop on-chain Meme trading with 0 Gas fees
Odaily News: Gate has officially launched a new one-stop on-chain trading product, "FOMO Hunter," aggregating hot multi-chain assets and Meme trading scenarios. It covers multiple major public chains including Robinhood, SOL, ETH, Gate Layer, BSC, Base, SUI, ARB, World Chain, AVAX, Polygon, LINEA, ZK, OP, and Berachain, supporting hot Memes, promising small-cap tokens, and various other types of on-chain assets.In terms of trading fees, "FOMO Hunter" applies a unified 0.5% buy and sell fee rate. Users trading Robinhood Chain assets through "FOMO Hunter" can also enjoy a limited-time Gas (network fee) waiver. For the trading experience, users can directly trade on-chain using their Gate account assets without needing to create or connect a wallet, or frequently transfer assets or switch networks. They can also query real-time quotes and K-line charts via token names or contract addresses, enabling "search-to-trade." Additionally, "FOMO Hunter" focuses on a Meme social trading ecosystem, supporting features such as Callout leaderboards, KOL leaderboards, and active account displays. Furthermore, leveraging Gate's deep liquidity and high-performance matching engine, it further enhances on-chain trade execution efficiency while reducing wait times and slippage.This launch further lowers the barrier for users to participate in on-chain trading and enriches Gate's Web3 asset trading scenarios. Going forward, Gate will continue to improve its on-chain trading infrastructure and product experience, providing users with more convenient and diversified Web3 trading services.
Gate accelerates tracking of multi-chain Meme hotspots, with 7 newly listed assets surging up to 288%
Odaily News Recently, Meme and emerging ecosystem assets have remained highly active, with market hotspots rotating rapidly. Data shows that Gate Futures has successively listed 7 popular assets, including Bull, BASECAT, ANSEM, MARSCOIN, PONS, CASHCAT, and FONE, covering multiple trending public chains and ecosystems such as BNB Chain, Solana, Base, and Robinhood Chain.In terms of post-listing market performance, the Chinese cultural film IP Meme "Bull" saw a maximum gain of 288%, while the Mars space-themed Meme "MARSCOIN" surged up to 99%. PONS and FONE recorded gains of 69% and 47%, respectively, with CASHCAT and BASECAT peaking at 34% and 25%. Meanwhile, newly listed assets such as ANSEM have further enriched the thematic coverage of Meme futures.From Chinese culture, cats, and KOLs to mobile trading and early-stage public chain ecosystems, the recent listings span a diverse range of narratives, reflecting that Meme market hotspots are expanding from single themes toward multi-chain, multi-ecosystem directions. Gate continues to strengthen its offerings in popular futures contracts, keeping pace with market hotspot rotations and emerging narratives, broadening its asset trading landscape to provide traders with richer and more timely trading options.
Meme coin COPPERINU's market cap briefly surpasses $18 million, reaching a new all-time high.
According to market data from GMGN, the market capitalization of the Robinhood chain Meme coin COPPERINU briefly surpassed $18 million, hitting a new record, with a 24-hour increase of over 1,000 times. The token was deployed by Pons Vault developers, who sent 40% of the tokens to the wallet of crypto KOL Him. Him stated that he accepted the allocation because it was deployed by the Pons Vault developers, and he intends to implement staking, claiming, and burning mechanisms around the token, while also using the received tokens for community airdrops.
Ansem shares an on-chain investment screening strategy: look for uncapped new mechanisms, ignore new trading pairs, and enter only after the market cap exceeds 10 million.
Crypto KOL Ansem (@blknoiz06) shared a post stating that his on-chain investment decisions primarily rely on intuition, combined with three core filtering principles: First, look for projects with "no ceiling," meaning entirely new mechanisms that have never appeared in the market before; Second, ignore newly listed trading pairs, letting the market naturally filter for assets that attract attention and trading volume; Third, rule out projects with a market cap under $10 million, waiting until they start to rally before paying attention.
Ansem spent $57,600 to purchase the NET token of DeFi protocol NetNet Capital on the Robinhood Chain.
Well-known crypto KOL Ansem published a post on pump.fun introducing Robinhood's on-chain DeFi protocol NetNet Capital. He stated that the NET token is backed by at least 1 USDG from the protocol's on-chain asset portfolio, and the protocol accumulates productive assets such as stablecoins and stocks through various mechanisms.
Related news
Long: Stock tokens are backed 1:1 by real stocks held on Robinhood, and the current discount stems from a USDC premium
in response to community skepticism, Arc ecosystem Launchpad Long posted on X platform stating that the stock tokens issued by Long are backed 1:1 by real stocks held on Robinhood. The relevant asset backing can be verified through on-chain bridge vaults, and 1:1 redemption is available between Robinhood Chain and Arc.It stated that Arc native USDC currently has approximately a 2x premium due to the cross-chain bridge not yet being open, causing stock tokens denominated in it to show prices lower than the underlying stock market prices. With the Arc public mainnet and native USDC cross-chain bridge opening on September 16, the premium is expected to gradually return to normal. At that time, Long also plans to provide deep liquidity for the CRCL/USDC trading pair, and launch a stock rewards model, Launchpad native USDC support, and more stock issuers.Previously—hilariously—Arc mainnet will launch on September 16. BonkGuy posted today stating that it has recently begun short-term positioning in Arc, having already purchased LONG, the native token of Arc's main Launchpad, as well as the top three Meme coins by market cap on the platform. Subsequently, crypto KOL 0xShawn stated that the long.supply platform is a platform that has rug permissions at any time.
Rune on Pump.fun Launching MemeStocks: Industry Leaders Should Drive More Innovation Rather Than Continuously Copying Proven Models
Odaily News – Crypto trader Rune (@RuneCrypto_) posted on X, stating that Pump.fun holds over $2 billion in cash, with a valuation of approximately $4.4 billion, making it one of the most influential platforms in the Meme coin market this cycle. However, since launching the Bonding Curve model, its subsequent product expansion has largely been a response to market demand already validated by other teams.Rune cited examples, noting that after Axiom's rise, Pump acquired Padre and renamed it Terminal; after fomo emerged, Pump added social features to compete for KOLs; and now that products combining Meme coins with equity-related assets have appeared on BNB Chain, Robinhood, Stonks, and Base, Pump has launched a similar MemeStocks feature.Rune stated that this strategy is not entirely ineffective—for instance, Padre's market share rose from roughly 2% to 10% after its acquisition. However, as a leading platform with substantial capital and resources, Pump should focus more on creating unvalidated new products rather than continuously replicating existing models. Otherwise, it may weaken the incentive for smaller teams to pursue product innovation, ultimately slowing the industry's overall pace of development.
Two newly created wallets claimed the LAPTOP airdrop and sold for a $600,000 profit.
加密 KOL Rune（@RuneCrypto_）发文表示，LAPTOP 空投领取过程中出现一组存在直接资金往来的新建钱包。新建钱包 0x8DA...A18d 免费领取 4276 枚 LAPTOP 后，将其出售并获得约 40 万美元。 随后，该钱包向另一新建钱包 0xc27...b591 转入 0.02 枚 ETH。后者同样免费领取 4276 枚 LAPTOP，并立即卖出；由于币价已较前一地址卖出时下跌，该笔交易仅获得约 20 万美元。Rune 形容，LAPTOP 的相关链上活动正「变得奇怪」，但未确认两个钱包是否由同一主体控制。
September Policy Expectations Shift Again as Huobi HTX Livestream Focuses on BTC's Critical $80,000 Battle
According to official social media channels, Huobi HTX will host a live broadcast today at 20:00 titled “ADP Surprise, Non-Farm Payrolls Counter Expectations, September Rate Hike Hinges Solely on CPI: $80K Level for $BTC, a Bull Fortress or a Trap?” At the event, crypto KOLs including DaDa, Zhenrong Shuo, Crypto Big Brother, and Grace will join the livestream studio to discuss the latest US employment data, CPI trends, and the Federal Reserve’s September policy expectations. Integrating current market liquidity and capital sentiment, they will analyze the bull-bear dynamics around the $80,000 threshold for BTC and assess subsequent market opportunities.
A user successfully minted BNC4 via Four.meme at the after-hours price, profiting $200,000
Odaily News: Crypto KOL 0xShawn stated on the X platform that fami on the Robinhood chain previously attempted to drive stock trading through cryptographic methods, but failed to gain market recognition due to a lack of equity audits and efficient, rapid minting and redemption channels. Four.meme's current attempt with BNC includes endorsement from the issuer, as well as the provision of liquidity and minting/redemption channels. 0xShawn previously profited $200,000 by minting BNC4, which has a market cap of $140 million. He has invested 400,000 yuan in contract long positions and on-chain spot positions, and also purchased 50,000 yuan worth of 4Stock.
Measures for the Online Marketing of Financial Products Take Effect on September 30: KOLs Must Be Certified to Post
According to Caixin, the Measures for the Administration of Online Marketing of Financial Products, jointly issued by the People's Bank of China and eight other government departments, will officially take effect on September 30, 2026. The measures aim to clarify the boundary between finance and technology. Rather than imposing a comprehensive ban on the online marketing of financial products, they provide specific guidance and establish clear regulations for marketing activities, explicitly stating that marketing through official accounts, live streaming, and short videos must be conducted on the financial institution's proprietary platform or on legally registered accounts operated by the institution on third-party internet platforms. Furthermore, marketers must be qualified employees of financial institutions and must have obtained explicit authorization from their employing institutions. This means that if KOLs (Key Opinion Leaders, i.e., influencers, internet celebrities, and major commentators) wish to promote financial products, they must hold the appropriate professional certifications.