Spanish banking giant BBVA partners with OpenAI to leverage ChatGPT Enterprise in driving bank AI transformation

Spanish banking giant BBVA has announced a strategic partnership with OpenAI to fully integrate artificial intelligence into customer service, business operations, software development, and employee workflows, driving its banking operations towards an AI-native model transformation. The goal is to leverage AI to redesign the bank's operational model, encompassing areas such as customer experience, commercial banking services, risk management, operational efficiency, software development, and employee productivity. Reportedly, BBVA employees have already created over 20,000 customized GPTs internally, of which approximately 4,000 are frequently used by teams, covering multiple business areas including legal, risk, customer service, finance, and marketing.