The SEC plans to reinstate the ICO exemption mechanism, but weak market demand poses the biggest challenge.

According to Bloomberg, the U.S. Securities and Exchange Commission (SEC) is attempting to revive the Initial Coin Offering (ICO), a cryptocurrency market fundraising model that was once highly popular. However, while some venture capitalists see this as a key opportunity to reset the market, attracting back investors who have long since exited may prove to be a more formidable challenge than regulation itself.