Stellar CMO: The Crypto Industry Must Move Away from "Get-Rich-Quick Narratives" Toward "Get Rich Slow" to Win Mainstream Trust

Odaily Planet Daily reported that Jason Karsh, the new Chief Marketing Officer of the Stellar Development Foundation, stated that for the crypto industry to achieve mainstream adoption, it must shift from short-term speculation and "hype cycles" to long-term value creation, emphasizing that "get rich slow" is the key path to building trust.Karsh pointed out that the industry's long-standing reliance on obscure jargon and technical terminology has actually widened the cognitive gap with average users. He believes that crypto "peaked too early in the public eye" due to the speculative frenzy, distorting its true value potential. He emphasized that the real opportunity lies in rebuilding the global financial infrastructure to enable more efficient value transfer and storage. Meanwhile, the Stellar Development Foundation, which has consistently focused on payment and cross-border financial applications since 2014, is now benefiting from the gradual regulatory recognition of stablecoins and tokenized assets.Karsh called stablecoins "the first killer app," but also noted that there is still a barrier to public understanding, suggesting they be redefined as "programmable dollars." He stated that the industry's future goal is to drive trillions of dollars in assets onto the blockchain, but the key lies in rebuilding trust at both the product and narrative levels, rather than relying on token issuance to drive growth. He concluded that the next wave of crypto growth will come from replacing traditional financial infrastructure, not just speculative cycles, but in the short term, the industry must first prioritize the foundational adoption phase of "attracting 100 million real users." (CoinDesk)