Xiaohongshu is preparing for a Hong Kong IPO, targeting a valuation of over $70 billion.

According to The Wall Street Journal, Xiaohongshu, a Chinese lifestyle and video-sharing platform, plans to list in Hong Kong as early as the end of this year. Its major investors are seeking a valuation of over $70 billion, following recent private secondary-market transactions in which the company’s valuation exceeded $50 billion.