HTX’s brand IP “Huobao” completes strategic upgrade; “Huobao Birthday Fantasy Carnival” to be held soon

Recently, HTX announced the strategic upgrade of its brand IP, Huobao. This upgrade breaks the conventional definition of mascots, marking Huobao’s official evolution from a “visual identity” to an “emotional totem”—a heartfelt connection for global users and HTX’s digital avatar—continuously fostering deep resonance and value transmission between the brand and its community. Huobao’s comprehensive evolution also reflects HTX’s commitment to strengthening and upgrading user services. Beyond the rational world of crypto, HTX strives to offer global users warmer companionship and an ultra-refined service experience. Additionally, Huobao HTX (@HTX_huobao) has launched several reward campaigns on X, giving users the chance to win all-expenses-paid trips—including flights and hotel stays—to the Huobao Birthday Fantasy Carnival. On the day of the birthday celebration, even more generous perks await unlocking.