Circle Becomes Chelsea's Main Shirt Sponsor, USDC Logo to Feature in Premier League

Circle Internet, the issuer of the stablecoin USDC, has become the new primary shirt sponsor for Premier League club Chelsea Football Club, with financial terms yet to be disclosed. Earlier reports indicated that Chelsea had sought a front-of-shirt sponsorship fee of £65 million (approximately $88.3 million) per year. Chelsea will debut the new jersey featuring the USDC logo in its first Premier League home match of the season. This partnership marks the first time a cryptocurrency financial services company has become a primary shirt sponsor for a Premier League club. Circle is authorized by the UK Financial Conduct Authority under an electronic money license.