Salesforce Acquires AI Customer Service Product Fin for $3.6 Billion to Strengthen Enterprise AI Strategy

According to Tech in Asia, Salesforce announced on June 15 its acquisition of AI-powered customer service product Fin for approximately $3.6 billion; the deal is expected to close in the fourth quarter of Salesforce’s fiscal year 2027. Following the announcement, Salesforce’s pre-market stock price rose 1.1%. Fin is an AI customer service solution designed to seamlessly integrate with existing helpdesk systems such as Salesforce and Zendesk. This acquisition will complement Salesforce’s Agentforce platform—which already supports multiple business functions including sales, service, marketing, and commerce—and further connect AI agents with enterprise data via Data Cloud.