Ethena launches payment app Ethena Pay on Avalanche, offering up to 6% yield and 10% cashback

According to The Block, Ethena Labs has officially launched the beta version of its self-custody payment app, Ethena Pay, built on Avalanche, which is now available in 48 countries including Brazil, Japan, Singapore, and Kenya. Users can receive funds via IBAN or cryptocurrency, hold balances in USDe, and benefit from fee-free instant global transfers. The app features three membership tiers: Standard (free), Pro (requires locking $2,000 worth of ENA or inviting 10 users), and VIP (requires locking $10,000 worth of ENA or inviting 50 users), offering respective annual yields of 5%, 6%, and 6%, with balance caps of $5,000, $15,000, and $50,000. The Ethena Pay card provides a 4%–5% base cashback (settled in AVAX), while Pro and VIP users enjoy up to 10% exclusive cashback at brands such as Uber, Spotify, and Claude. The backend infrastructure is powered by Iron, a subsidiary of MoonPay. Markets including the United States and the European Union were not part of the initial launch and will be progressively rolled out once regulatory compliance is achieved.