Indonesia’s OJK Releases New Regulations for Financial Influencers; Violators May Face Account Suspension

According to IDNFinancials, Indonesia’s Financial Services Authority (OJK) officially issued POJK No. 6/2026 on June 24, comprehensively regulating the conduct of financial information providers—commonly known as “financial influencers.” Under the new regulation, financial influencers must disclose any economic benefits received when engaging in marketing collaborations. If recommending specific financial products or services to the public, they must hold the relevant license or professional qualification—for example, an investment advisor license is required to recommend capital market products. For crypto-asset products, financial influencers may promote them only through official channels of licensed financial service providers. Additionally, content involving high-risk products must include risk warnings and disclaimers. Regarding penalties for violations, the OJK may issue written warnings to non-compliant financial influencers and request the Ministry of Communications and Digital Affairs to block accounts, suspend access, or remove violative content. In cases where content involves fraud or illegal promotion, the OJK may directly request account blocking without going through standard regulatory procedures. Existing collaborations between licensed financial service providers and financial influencers must be brought into compliance within six months following the regulation’s effective date.